Kaisha Brown Takes the Helm as Chair of United Way Campaign

Rowan County United Way is proud to announce that Kaisha Brown, from the City of Salisbury, has been appointed as the Campaign Chair for United Way’s 2024-2025 fundraising campaign. In her new role, Brown will spearhead the annual effort to raise funds for various local health and human service programs. The campaign, held every fall, is crucial for the organization, which relies heavily on the generosity of donors and the dedication of volunteers. Funds raised support 21 local programs addressing mental health, substance use, healthy lifestyle behaviors, and basic needs. Last year, these funds enabled United Way to serve 77,304 individuals, representing over 50% of Rowan County’s population.

Kaisha Brown currently serves as the Communications Coordinator for the City of Salisbury, where she has made significant contributions to the Communication Department’s award-winning video, print, and social media projects. Her work has been recognized by the North Carolina City & County Communicators (NC3C) Excellence in Communications Awards and the Hermes Creative Awards. Brown is a graduate of The University of Southern Mississippi, with both bachelor’s and master’s degrees in Mass Communication and Journalism. She also holds an Advanced Public Information Officer certification from the Federal Emergency Management Administration/Department of Homeland Security.

Brown is an active community member, serving as a crisis counselor and on the boards of the Rowan County Literacy Council and Rowan County Chamber of Commerce Leadership Rowan Program. She is also the current President of NC3C and a member of the Salisbury-Rowan NAACP.

A long-time supporter of United Way, Brown has been involved with the annual campaign as a volunteer in the Campaign Cabinet and as a Board Member. In 2022, she was awarded the Campaign Champion Award, along with Rodney Harrison, for their efforts in co-chairing the Public Employees division. Brown’s dedication to United Way stems from her belief in the organization’s impactful work in the community. “United Way works collaboratively with other community organizations to empower and improve the lives of community members who need it most,” says Brown. “United Way’s mission aligns with my values, and I am proud to be part of the team that is creating sustainable, positive change in Rowan County.”

This year’s campaign theme is “Building Community Together,” featuring puzzle pieces to symbolize collective effort. “The power of communities coming together is like a puzzle, where each piece (person) finds its place and contributes to the bigger picture,” explains Brown. “Even if things need to be rearranged, they eventually fit together to form a positive outcome. It’s through working together that we can truly build a stronger community.”

“Kaisha’s presence illuminates any room and her words continuously motivate our volunteers, making her the ideal leader for this year’s campaign,” says Audrey Eudy, Philanthropy Director. “We are honored and proud to have her guiding our efforts.”

For more information on the 2024-2025 campaign, please visit www.rowanunitedway.org and follow Rowan County United Way on Facebook, Instagram, LinkedIn, and X (Twitter).