Mission, Vision & Values


Rowan County United Way is committed to the mission of connecting people and resources to build a stronger community. We accomplish this goal by funding health and human services programs, participating in community development initiatives, and collaborating with other organizations dedicated to improving the quality of life for our citizens.

Our vision is to be a recognized, integral leader and valued partner in building a stronger, healthier community. We will improve lives by mobilizing the community’s time, talent and resources to assist those who need us most.

We uphold these core values in everything we do:

• Caring
• Courage
• Integrity
• Responsiveness
• Accountability

131 West Innes Street, Suite 201
Salisbury, N.C. 28144


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