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Naming Opportunities
Rowan Connected:
The Hub Initiative
Rowan County thrives on connection individuals, organizations, and communities working together to create opportunities and overcome challenges. The HUB represents a bold new vision for the future of Rowan County: a centralized space where nonprofits and community service organizations collaborate to make life better for all.
Rowan Connected: The HUB Initiative is a transformative effort to renovate and revitalize the historic Oestreicher Building at 122 S. Main Street in downtown Salisbury into a vibrant, shared home for those driving meaningful change. By fostering collaboration, innovation, and accessibility, The HUB will connect Rowan County’s resources and people to create pathways for growth, resilience, and opportunity.
Community centers like the HUB are the way of the future for non profits.
The Need
Despite a rich history of collaboration, many of Rowan County’s nonprofits, government agencies, and businesses operate independently, often addressing similar issues without coordination. This fragmentation leads to service gaps and duplications, diminishing the overall impact on our community. A recent survey revealed that 53% of over 80 local nonprofits expressed a need for space and shared resources.
Collaborative spaces are proven to alleviate these hurdles by promoting synergy among organizations. The HUB aims to provide affordable, below-market-rate leasing options to local non-profits, equipping them with the necessary resources to address our community’s most pressing needs effectively.
THE VISION
The HUB will transform the historic Oestreicher Building into a modern, inclusive, and functional space featuring:
Dedicated Offices
Accommodating 3 large organizations and 6small to medium organizations, enabling them to expand their impact.
Shared Meeting Spaces
Inspiring collaboration and innovation among diverse groups.
Community Areas
Hosting workshops, events, and outreach programs to engage and support residents.
Accessible Facilities
Ensuring a welcoming environment for individuals and families in need.
By connecting organizations, resources, and people, The HUB will amplify the collective impact of Rowan County’s nonprofits, creating a brighter future for the entire community.
The HUB Building
A Program, Asset & Shared Workshop
Nonprofit centers provide many benefits to the organizations that make their home in these facilities.
More secure space and affordable rental rates that are below or at market value
Easing the administrative load through qualityamenities and services
Reduction in overhead expenses and cost savings through shared expenses
Increased funding for programming and community resources, increasing the impact on our community
The HUB Amenities
Non-Profit Office Space
3 Large Organizations & 6 Small to Medium Organizations
Atrium
Reception Area
Visionary Vista
Board Room 30-35 People
Taste HUB
Catering Kitchen
Innovation Station
4 Conference Rooms
Learning Loft
Two Training Rooms
Collaborative Cove
3 Staff Break Rooms
Copy & Supply Rooms
Minimum 2
Jenny’s Corner
Small Meeting Space
Restroom Facilities
2 Per Floor
The HUB Leadership
Staff
Jenny Lee
Executive Director
Rowan County United Way
Audrey Eudy
Philanthropy Director
Rowan County United Way
Board & Task Force
Thank you to the Board & Task Force:
The HUB Task Force: Bill Burgin, Josh Barnhardt, David Hartman, Jayne Helms, Brad Walser
The HUB Committee: Jim Behmer, Micah Ennis, Jayne Helms, Mark Lewis, Josh Barnhardt, Jonathon Williams, Melonie Thompson, David Foote
Your Roll in the Vision
The success of Rowan Connected: The HUB Initiative depends on the support of individuals, businesses, and organizations committed to shaping Rowan County’s future. By joining this effort, you are:
Investing in Families
Ensuring access to essential resources like affordable housing, job training, and healthcare.
Empowering Local Organizations
Providing the space and tools they need to collaborate and thrive.
Building Community Connections
Strengthening the ties that make Rowan County resilient and vibrant.
Your contributions will help make The HUB a lasting symbol of connection, innovation, and opportunity for generations to come.
Naming Opportunities
One For All (1) – Building Name ($1,000,000)
Heartbeat Event Center (1) – Large Event Space ($500,000)
Hub Atrium (1) – Reception Area ($250,000)
Visionary Vista (1) – Board Room ($100,000) F&M Bank
Rowan County United Way Offices:
Changemaker Station – President/CEO ($100,000)
Mission Possible Station – Chief Philanthropy Officer ($100,000)
Problem Solver Station – Chief Financial Officer ($100,000)
Helping Hand Station – Rowan County Care Navigator ($50,000)
Taste HUB (1) – Kitchen ($150,000)
Learning Loft (2) – Training Room ($100,000)
Altruism Field (2) – Nonprofit Offices ($50,000)
Entrepreneur Zone (2) – Small Business Offices ($50,000) 1 PENDING
Jenny’s Corner (1) – Coffee Cove ($25,000) Carl and Sue Repsher
Collaboration Cove (1) – Meeting Space ($25,000) Novant Health
Thank You
For Your Generous Donations!
The HUB Initiative
Economic Development, Cost Savings, Collaboration
The HUB provides a host of shared resources, such as board and meeting rooms, utilities, internet and phone services, printing, and a receptionist. Sharing these resources reduces overhead costs for all partners, allowing them to channel more money into their programs and services.
Working in closer proximity helps nonprofits recognize where their services overlap, leading to the elimination of wasteful duplicated services. By sharing resources, ideas, and concepts, nonprofits can better innovate to solve problems and address gaps in current services.
Multiple nonprofits serving hundreds of individuals and families will be housed in the HUB. The staff and clients from these organizations will likely frequent other downtown businesses, thereby enhancing the economic wellbeing of our downtown. The HUB will be adding 40-45 employees to Downtown Salisbury.
Downtown Redevelopment Project
The Oestreicher Building, located in central downtown on Main Street, is currently standing empty. The HUB will breathe life back into this building, transforming 2,400 sq. ft from an empty shell to a vibrant center of partnership, growth, and community engagement.
1st Floor
2nd Floor
3rd Floor
Mezzanine
Basement
Join Us
This is more than a building renovation—it’s a shared vision for Rowan County’s future. Rowan Connected: The HUB Initiative represents the power of collective action to address challenges, create opportunities, and strengthen our community.
Every gift, every partnership, and every voice matters. Together, we can make The HUB the centerpiece of Rowan County’s progress.
Be the Connection. Build the Future. Support The HUB.
Contact Us
Have a question or comment?
For more details, please reach out to us at at 704.633.1802 or use the form below to let us know.